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‘Enfermedades transmitidas por parásitos: la prevención es la mejor protección’, el eslogan de la campaña
Como otros años por estas mismas fechas, el Colegio de Valencia (ICOVV) ha lanzado una campaña para fomentar la prevención en materia de enfermedades parasitarias de los animales domésticos. En esta ocasión, además de incidir en ello en las redes sociales corporativas, la entidad colegial -a instancias de su Comisión de Clínicos- apostó por promover una campaña publicitaria a través de los medios del Grupo Prensa Ibérica en la provincia de Valencia.
Así, de cara al inminente inicio de la estación primaveral, el ICOVV contrató sendas inserciones en la portada del Diario Levante-EMV en las ediciones de papel de los días 2 (martes) y 4 de marzo (jueves). Sobre la imagen de una veterinaria atendiendo a un perro con la prescriptiva mascarilla se podía leer la leyenda: ‘Enfermedades transmitidas por parásitos: la prevención es la mejor protección’. Este mismo mensaje fue también el que se pudo leer entre los días 2 y 5 de marzo en la versión digital de esta misma cabecera, Levante-emv.es, con 30.000 impresiones acumuladas en esos cinco días. Por último, la campaña también contó con sobreimpresiones durante la emisión en directo de esos mismos días del magazine-informativo ‘CV en directe’ de la televisión Levante TV
Filaria y Leishmania
La campaña publicitaria de concienciación ha venido acompañada por información veterinaria en redes sociales sobre dos de las enfermedades parasitarias más comunes: la filariosis y la leishmaniosis.
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